In the POP world, itís all about getting the consumer to notice and pay attention to the message. GSIís Industrial Graphics division produces colorful overlays which can be backlit by our Functional Printing groupís electroluminescent (EL) lamp products. EL lamps are flat sheets of polyester film printed with several chemicals including a phosphor, which illuminate when a current is applied. This combination of graphic and lighting technologies offers signage options and visual effects not otherwise available, and at a reasonable cost. Sit down with one of our account executives and let us explain how our technologies can help your display cut through the clutter and really get noticed.